A fresh new brand doing a fresh new thing that is based in Bulgaria – what a discovery! Purpose-built for the big city, URBANIZED bikes balance between utility and design quite well. The styling is timeless and simple, yet one of a kind – drilled out rims bring a cool 80s sci-fi feel and leatherette details balance things out with a warm vintage vibe. Technically the bikes are made to be reliable and maintenance free – the belt drive system requires no cleaning or lubrication, the airless tires are puncture-proof, the drum brakes just work no matter the weather, the handlebars center themselves and there’s even a carrying handle and a hub-motor based e-bike option. The guys behind the brand, who also design and produce furniture, are clearly taking their shot at creating the ultimate urban bicycle and the recent Red Dot design award clearly shows they are on the right path.