How cool is it when you’re a bike brand’s CEO and you can style it up like this on a bike? I’ve known this guy forever and now he wanted me to shoot some photos for PULSE BIKES – naturally, I knew we’d have a good session. Tsvetelin Ivanov – or as most of his friends known him – Tsutso – is a living legend on the bulgarian bike scene. Despite being a business business person, a father of two and fast approaching the big 40, he can still hang with the best of them – he’s a force to be reckoned with at the races as he still has both the fitness and skill to ride hard and throw down when appropriate. Mixed in with a boat load of natural style this makes him a dream rider to shoot with. The first photo in this gallery won several online awards. We even received a set of cockpit components for winning a picture of the month contest in VitalMTB which we both decided to give away to someone in need.